I. USEFUL EXPRESSIONS
常用語
1. How to start your letter?
Thank you for your credit application. We appreciate your interest in Cobo's.
Thank you for your request for a charge account at Homebase.
Thank you for your interest in becoming a Kosmo's credit account holder. Your confidence in our firm is appreciated.
2. How to explain to the customer that you cannot offer the credit he wants?
While we certainly appreciate your business, we cannot offer, at this time, the $15,000 credit line you requested.
Because a steady cash flow is important to us, we approve very few credit accounts.
As your venture is only four months old, we regret that we cannot at this time offer you a line of credit.
For your own protection, however, we feel that your credit approval should be delayed for another six months.
As you probably realize, our books are sold at extremely competitive prices which allow us only small profit margins.
3. How to offer future opportunities?
We will review your application in three months.
If you can establish additional references, we will accept a credit order.
Although we are not in a position to open an account for you just now, perhaps we will be able to do so when your financial condition has been improved.
We hope to open a credit account for you when you apply again in another three months.
II. SAMPLE
范文
Dear _________:
Thank you for your letter of May 10 and the two substantial cash orders you have placed with us.
While we certainly appreciate your business, we cannot offer, at this time, the $15,000 credit line you requested. The credit information about your company furnished by [credit information service] does not fully meet the requirements specified in our credit policy.
We will review your application in three months, and we hope by then we will be able to give you a more favorible response. In the meantime, we hope you will continue to order from us on a cash basis and enjoy the 3% discount for cash order.
Sincerely,
__________
__________
III. TIPS
掌握寫作要領
In writing an unfavorable response to a customer's credit request, you may do the following things:
1.Thank the customer for doing business with you.
2.Explain why you are not able to offer him the credit he requested.
3.Include a positive note in your letter by offering, for instance, alternative benefits or suggestions that may help the customer obtain credit opportunities in the future.
4.Encourage the customer to continue doing business with you.
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