Ⅰ. USEFUL EXPRESSIONS
促銷信常用語
1. How to create a headline to capture the reader's attention?
Name your favorite Granny cookie and win a $30 gift certificate!
Act now and get a $50 rebate!
Act now and win a free Alpha ISDN modem of your choice!
2. How to use questions to provoke the reader's interest?
Dread cleaning up the dirty windows of your house? We will do it for you at a price you can't afford to pass up!
How to become a Citizen of the World without leaving the comfort of your home? We'll make it possible for you!
3. How to emphasize user benefits?
The large memory of our handheld PC will allow you to run the latest, most sophisticated software.
No more need for a separate fax machine. Our high-speed modem provides hassle-free online access.
With our DX200 Digital Phone, you'll get the whole world at your fingertips!
4. How to offer details about your special offer?
To celebrate the opening of our new store, we'll take 10% off any item you purchase before May 31.
We'll offer you a limited number to be sold at 15% below list prices.
On these sales we shall allow you a special discount of 10%.
You will receive a special discount of 15%, an offer to be maintained until May 31
This offer is good through May 31
The program will run from May 15 to May 31.
5. How to encourage the reader to take immediate action?
To take advantage of this special offer, CALL NOW!
To order, call today 1-800-000-0000.
Go ahead and win a most stylish Eleganza Watch of your choice!
Hurry! The contest ends May 31.
Act now! This offer ends May 31.
This offer ends May 31 and will not be repeated.
For more information, call 000-0000.
II. SAMPLE
范文
Act Now and Get $400 or Win a FREE Trip to Las Vegas!
Imagine sending large files in seconds and without errors. Imagine communicating with clients, vendors, and distributors abroad at near LAN speeds. Imagine going to your favorite web sites and accessing their information in seconds instead of dozing off waiting for the words and graphics to crawl onto your screen.
You can stop imagining. It's possible now with Alpha ISDN Solutions for your home and office. Check the Alpha Special Offer below to locate the product that's just right for you and then go to the next page for details about this contest.
l AlphaSuper ISDN, External or Internal
The best choice for businesses that need both high speed and seamless connections
l AlphaOffice ISDN, External or Internal
The best way to share Internet Access in a small office
l AlphaSX ISDN, Internal
The perfect choice for users who conduct business at home.
Act Now! This offer ends April 30, 1998!
To Order, Call today 1-800-0000000!
III. TIPS
掌握寫作要領
1. Know your reader and write from his perspective.
2. Capture your reader's attention by placing your most attractive offer at the very beginning of the message.
3. Emphasize your reader's needs and how your product will help him in specific ways.
4. Encourage the reader to take action.
5. Set specific deadlines.
6. Make it easy for the reader to respond.
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