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中國農資集團總裁　肖仲凱
 
     中(zhong)國(guo)農(nong)(nong)資(zi)集團成(cheng)立50多(duo)年(nian)來，一直(zhi)面向農(nong)(nong)村(cun)(cun)，擔負著(zhu)農(nong)(nong)資(zi)流通主渠道(dao)的(de)使命，在多(duo)年(nian)為“三(san)(san)農(nong)(nong)”的(de)服(fu)務中(zhong)與農(nong)(nong)民(min)建立了深厚的(de)感情。化肥等農(nong)(nong)資(zi)產(chan)品作為“糧(liang)食(shi)的(de)糧(liang)食(shi)”，一直(zhi)是農(nong)(nong)民(min)消(xiao)費(fei)的(de)主要(yao)產(chan)品，占(zhan)農(nong)(nong)民(min)消(xiao)費(fei)的(de)50%以(yi)上，其供應和服(fu)務直(zhi)接關(guan)系到(dao)農(nong)(nong)民(min)增收和農(nong)(nong)村(cun)(cun)生產(chan)力發展(zhan)水平。在社(she)會主義新(xin)(xin)農(nong)(nong)村(cun)(cun)建設的(de)新(xin)(xin)時期(qi)，如何更好地為“三(san)(san)農(nong)(nong)”服(fu)務成(cheng)為了我們的(de)新(xin)(xin)課題(ti)。作為中(zhong)國(guo)農(nong)(nong)資(zi)流通行業(ye)的(de)龍頭，中(zhong)國(guo)農(nong)(nong)資(zi)集團有責任、有義務為建設社(she)會主義新(xin)(xin)農(nong)(nong)村(cun)(cun)做出貢獻。

    中國(guo)(guo)(guo)農(nong)(nong)(nong)資(zi)(zi)集團(tuan)有(you)著服務“三農(nong)(nong)(nong)”的強大(da)(da)網(wang)(wang)絡。近(jin)些年來，中國(guo)(guo)(guo)農(nong)(nong)(nong)資(zi)(zi)集團(tuan)大(da)(da)力(li)構(gou)建全(quan)國(guo)(guo)(guo)農(nong)(nong)(nong)資(zi)(zi)產(chan)(chan)品現(xian)代物流體系，按照“配(pei)送中心＋中心示范(fan)店(dian)＋加(jia)盟店(dian)”的模式，在全(quan)國(guo)(guo)(guo)建立了6萬多家(jia)加(jia)盟店(dian)、連(lian)(lian)鎖店(dian)、配(pei)送中心，終端網(wang)(wang)絡延伸到(dao)全(quan)國(guo)(guo)(guo)大(da)(da)部分農(nong)(nong)(nong)村(cun)地區，基本覆蓋(gai)糧(liang)食主產(chan)(chan)區。幾年來，“中國(guo)(guo)(guo)農(nong)(nong)(nong)資(zi)(zi)”連(lian)(lian)鎖配(pei)送為(wei)農(nong)(nong)(nong)服務工程已經成為(wei)農(nong)(nong)(nong)資(zi)(zi)供應的主渠道，對于(yu)凈化農(nong)(nong)(nong)資(zi)(zi)市場、打擊(ji)假冒偽(wei)劣產(chan)(chan)品、維護農(nong)(nong)(nong)民合法(fa)權益(yi)起(qi)到(dao)了關鍵的作用，最大(da)(da)限度(du)地為(wei)現(xian)代農(nong)(nong)(nong)業提(ti)(ti)供產(chan)(chan)前、產(chan)(chan)中、產(chan)(chan)后系列服務，幫助(zhu)農(nong)(nong)(nong)民發展(zhan)生產(chan)(chan)，提(ti)(ti)高農(nong)(nong)(nong)村(cun)生產(chan)(chan)力(li)水平。

    中國農(nong)資集團擁(yong)有(you)國內(nei)外(wai)農(nong)資產(chan)品(pin)(pin)的優(you)勢資源，與(yu)國內(nei)外(wai)百余家(jia)企業(ye)進(jin)行合(he)(he)作，2006年采購了1400多(duo)萬噸化肥、11萬噸農(nong)藥、10多(duo)萬噸農(nong)膜(mo)，從源頭上保證優(you)質(zhi)農(nong)資產(chan)品(pin)(pin)的供應(ying)。在終端市(shi)場(chang)，聯合(he)(he)具(ju)有(you)一定經濟實(shi)力、信(xin)譽好的農(nong)村經濟實(shi)體，對其經營場(chang)所(suo)進(jin)行更新改造(zao)，打造(zao)成為(wei)現代物流中心(xin)，形(xing)成農(nong)村市(shi)場(chang)主體。并以(yi)資本(ben)為(wei)紐帶(dai)，與(yu)黑龍江、河北、內(nei)蒙古、山(shan)東等20多(duo)個省區市(shi)農(nong)資流通系統建立了戰略合(he)(he)作關系，市(shi)場(chang)占有(you)率(lv)不(bu)斷(duan)提高(gao)。對保障(zhang)市(shi)場(chang)供應(ying)、穩定市(shi)場(chang)價格，發揮著積極的主導作用。

    新(xin)時期(qi)(qi)服(fu)(fu)務(wu)(wu)(wu)(wu)“三農(nong)(nong)(nong)(nong)(nong)(nong)(nong)”，需要更新(xin)服(fu)(fu)務(wu)(wu)(wu)(wu)理(li)念，提升服(fu)(fu)務(wu)(wu)(wu)(wu)水(shui)平(ping)。最根本的(de)(de)(de)(de)途徑是(shi)依靠(kao)科(ke)技，這(zhe)也是(shi)中國(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)集(ji)團多年為(wei)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)服(fu)(fu)務(wu)(wu)(wu)(wu)的(de)(de)(de)(de)經驗。單(dan)純從(cong)優質農(nong)(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)的(de)(de)(de)(de)供(gong)給和便捷服(fu)(fu)務(wu)(wu)(wu)(wu)來解(jie)決(jue)“三農(nong)(nong)(nong)(nong)(nong)(nong)(nong)”問(wen)(wen)題(ti)是(shi)不(bu)(bu)夠的(de)(de)(de)(de)，新(xin)時期(qi)(qi)的(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)不(bu)(bu)只需要送肥(fei)送藥到戶、到田(tian)，更需要的(de)(de)(de)(de)是(shi)科(ke)學種(zhong)田(tian)、科(ke)學施(shi)藥的(de)(de)(de)(de)知識和技術(shu)。為(wei)此(ci)，中國(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)集(ji)團從(cong)單(dan)純產(chan)(chan)(chan)品(pin)銷售轉(zhuan)變為(wei)管理(li)服(fu)(fu)務(wu)(wu)(wu)(wu)，從(cong)標準產(chan)(chan)(chan)品(pin)轉(zhuan)為(wei)個性化(hua)服(fu)(fu)務(wu)(wu)(wu)(wu)。近年來，中國(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)集(ji)團專(zhuan)門成(cheng)立了(le)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥技術(shu)服(fu)(fu)務(wu)(wu)(wu)(wu)團隊，到田(tian)間地頭向農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)推廣和普及農(nong)(nong)(nong)(nong)(nong)(nong)(nong)化(hua)知識，切實解(jie)決(jue)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)在化(hua)肥(fei)施(shi)用(yong)和病(bing)蟲害防治等(deng)方面(mian)的(de)(de)(de)(de)問(wen)(wen)題(ti)。為(wei)防止假冒偽(wei)劣農(nong)(nong)(nong)(nong)(nong)(nong)(nong)資(zi)(zi)(zi)產(chan)(chan)(chan)品(pin)坑害農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)，實施(shi)了(le)在經銷產(chan)(chan)(chan)品(pin)上貼防偽(wei)標識卡、開通防偽(wei)免費(fei)咨詢電(dian)話(hua)等(deng)系列(lie)服(fu)(fu)務(wu)(wu)(wu)(wu)活動，滿足了(le)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)的(de)(de)(de)(de)需要。為(wei)指導農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)科(ke)學用(yong)肥(fei)、用(yong)藥，專(zhuan)門聘請農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)專(zhuan)家編寫《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)化(hua)服(fu)(fu)務(wu)(wu)(wu)(wu)手冊(ce)》，印制了(le)百萬余冊(ce)，免費(fei)發放到農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)(min)手中。

    新時期(qi)服務“三(san)農(nong)”，需要講(jiang)奉獻，勇擔責任(ren)。中(zhong)國(guo)農(nong)資集(ji)團具有服務“三(san)農(nong)”的(de)(de)雄厚實力(li)(li)，也有廣泛的(de)(de)社(she)會影響力(li)(li)，而(er)更多的(de)(de)是(shi)(shi)要承擔社(she)會責任(ren)和義務。近(jin)兩(liang)年(nian)來，有些進口(kou)二銨的(de)(de)價格居高(gao)不下(xia)，而(er)該商(shang)品又是(shi)(shi)我(wo)國(guo)華北、東北、西北地區(qu)受農(nong)民(min)歡迎且(qie)糧食生產不可(ke)或缺的(de)(de)。在無利可(ke)圖的(de)(de)情況(kuang)下(xia)，中(zhong)國(guo)農(nong)資集(ji)團堅守信譽，按需訂貨。為此(ci)，每(mei)年(nian)僅此(ci)商(shang)品虧損上億元，但滿(man)足(zu)了農(nong)民(min)用肥(fei)的(de)(de)需求(qiu)。

    新時(shi)期服務(wu)(wu)“三農(nong)”，需要一(yi)流(liu)的(de)(de)(de)服務(wu)(wu)團(tuan)隊。中國農(nong)資(zi)集(ji)團(tuan)注重培養一(yi)流(liu)的(de)(de)(de)為農(nong)服務(wu)(wu)隊伍(wu)，形成(cheng)了(le)“與(yu)時(shi)俱(ju)進、服務(wu)(wu)｀三農(nong)＇團(tuan)結合作(zuo)、誠實守信、創(chuang)造(zao)(zao)卓越、引(yin)領市(shi)場”的(de)(de)(de)企業文化。廣(guang)大員工在這(zhe)一(yi)理(li)念的(de)(de)(de)指引(yin)下，練就了(le)為“三農(nong)”服務(wu)(wu)的(de)(de)(de)過硬(ying)本(ben)領，并以(yi)忘(wang)我的(de)(de)(de)工作(zuo)精(jing)神和熱情的(de)(de)(de)服務(wu)(wu)意識(shi)，贏得了(le)廣(guang)大農(nong)民的(de)(de)(de)歡迎，創(chuang)造(zao)(zao)了(le)具有影響(xiang)力(li)的(de)(de)(de)“中國農(nong)資(zi)”品牌，也使中國農(nong)資(zi)集(ji)團(tuan)成(cheng)為新農(nong)村(cun)建設(she)的(de)(de)(de)一(yi)支重要力(li)量(liang)。

    新(xin)時期服(fu)務“三(san)農(nong)(nong)(nong)(nong)”，需要(yao)構筑(zhu)為(wei)農(nong)(nong)(nong)(nong)服(fu)務的(de)(de)(de)(de)新(xin)平臺(tai)(tai)。農(nong)(nong)(nong)(nong)資(zi)商(shang)品(pin)與“三(san)農(nong)(nong)(nong)(nong)”息息相關，建立(li)高效、快捷(jie)、便(bian)利的(de)(de)(de)(de)農(nong)(nong)(nong)(nong)資(zi)營銷(xiao)網絡，是(shi)中國農(nong)(nong)(nong)(nong)資(zi)集(ji)(ji)團(tuan)的(de)(de)(de)(de)發展重心，也是(shi)社會主義新(xin)農(nong)(nong)(nong)(nong)村建設(she)的(de)(de)(de)(de)一個重要(yao)組(zu)成部分。中國農(nong)(nong)(nong)(nong)資(zi)集(ji)(ji)團(tuan)制定了“上抓資(zi)源(yuan)、下建網絡、聯橫合縱、內(nei)外(wai)互動”的(de)(de)(de)(de)策略，進一步加大(da)聯合與合作的(de)(de)(de)(de)力(li)度，不斷完善(shan)全(quan)國農(nong)(nong)(nong)(nong)資(zi)產品(pin)現代物流體系。目標是(shi)把(ba)“中國農(nong)(nong)(nong)(nong)資(zi)”網絡建成“三(san)個平臺(tai)(tai)”：農(nong)(nong)(nong)(nong)資(zi)商(shang)品(pin)的(de)(de)(de)(de)配送平臺(tai)(tai)、農(nong)(nong)(nong)(nong)資(zi)商(shang)品(pin)供求的(de)(de)(de)(de)信息平臺(tai)(tai)和為(wei)農(nong)(nong)(nong)(nong)服(fu)務平臺(tai)(tai)。

    中國農資集團經營陣地在農村，服務對象在農村，企業之根也在農村。在新農村建設中，“中國農資”將一馬當先，責無旁貸地為服務“三農”做出更大的貢獻！