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| 湖南農資營銷方式新突破：先使用后購買 //chinaqfs.com 2007-8-22 11:16:20 信息來源：湖南日報 瀏覽： |
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| 隆回縣金石橋鎮郵政支局為搞好農資配送，服務“三農”，鄉郵員在下鄉配送種子、農藥時，為使村民用得放心，讓農民真正得到實惠，采取了一種新的營銷方式，先使用，后付款（即使用后見了效果再付錢）。此舉，得到了農民的信任，為配送農資市場贏得了回頭客。在短短的兩個月內，售出農藥300多件，金額近40萬元。
筆(bi)者(zhe)為這種先用后買的營(ying)銷方式拍手叫好！ 時(shi)(shi)下，農(nong)(nong)資(zi)營銷商(shang)的營銷方(fang)(fang)式各有不同，但大多是(shi)等客(ke)上門(men)。金石橋郵政支局的鄉(xiang)郵員則反其(qi)(qi)道而(er)行(xing)之(zhi)，下鄉(xiang)服務(wu)，既向(xiang)農(nong)(nong)民(min)(min)傳授施肥用(yong)(yong)藥的技術，又(you)采用(yong)(yong)先使用(yong)(yong)后付款的方(fang)(fang)法，深受(shou)農(nong)(nong)民(min)(min)的歡迎。其(qi)(qi)實(shi)，農(nong)(nong)民(min)(min)最講(jiang)求(qiu)的是(shi)“實(shi)惠”二字，既要經(jing)濟上劃得來，又(you)要能獲得滿意(yi)的效(xiao)(xiao)果(guo)，而(er)效(xiao)(xiao)果(guo)也要“耳聽為虛，眼見為實(shi)”。盡管(guan)當前市場(chang)上所(suo)賣的農(nong)(nong)資(zi)產品，無論是(shi)真(zhen)是(shi)假，都有詳(xiang)細的質(zhi)量(liang)說明和質(zhi)量(liang)“保證”，但農(nong)(nong)民(min)(min)在購買(mai)時(shi)(shi)總(zong)是(shi)心(xin)有余(yu)悸，害怕是(shi)偽劣農(nong)(nong)資(zi)而(er)上當受(shou)騙。所(suo)以，農(nong)(nong)民(min)(min)在購買(mai)農(nong)(nong)資(zi)產品時(shi)(shi)，不敢隨意(yi)購買(mai)，信(xin)服實(shi)際效(xiao)(xiao)果(guo)，“眼見為實(shi)”才(cai)放心(xin)。 這(zhe)種(zhong)(zhong)先用(yong)后(hou)買(mai)的(de)(de)方式(shi)，是一種(zhong)(zhong)誠信(xin)經營(ying)，更(geng)是涉農(nong)(nong)(nong)(nong)部門(men)為“三農(nong)(nong)(nong)(nong)”服務的(de)(de)靈活方式(shi)和(he)對農(nong)(nong)(nong)(nong)民負責的(de)(de)實(shi)際體現。這(zhe)種(zhong)(zhong)誠信(xin)經營(ying)，能(neng)最(zui)大限度保護農(nong)(nong)(nong)(nong)民的(de)(de)合法利益，避(bi)免因(yin)偽劣農(nong)(nong)(nong)(nong)資造成(cheng)減產、失收之災，亦可從流通渠道確(que)保質(zhi)量關，堵(du)住偽劣農(nong)(nong)(nong)(nong)資的(de)(de)市場大門(men)，凈化農(nong)(nong)(nong)(nong)資市場環境，有(you)效減少(shao)或避(bi)免因(yin)農(nong)(nong)(nong)(nong)資質(zhi)量問題所帶來的(de)(de)種(zhong)(zhong)種(zhong)(zhong)麻煩(fan)和(he)賠償風險。愿(yuan)這(zhe)種(zhong)(zhong)先用(yong)后(hou)買(mai)的(de)(de)經營(ying)方式(shi)更(geng)加普及(ji)，讓(rang)更(geng)多的(de)(de)農(nong)(nong)(nong)(nong)民免除擔憂。 |
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