在國家有關部門加大對農藥市場(chang)(chang)監管，大(da)力推廣統防統治和(he)國(guo)(guo)外農(nong)(nong)藥(yao)公司大(da)舉進(jin)軍國(guo)(guo)內(nei)市場(chang)(chang)的(de)情況(kuang)下，業內(nei)人士在(zai)農(nong)(nong)藥(yao)流(liu)通渠道上進(jin)行了諸多大(da)膽的(de)嘗試與創(chuang)新，目(mu)前已初現變(bian)革，尤其(qi)是農(nong)(nong)藥(yao)連(lian)鎖經(jing)營(ying)比其(qi)他農(nong)(nong)資(zi)產(chan)品的(de)連(lian)鎖經(jing)營(ying)發展更快(kuai)、路(lu)走(zou)得更遠。這是記者11月26~27日(ri)在(zai)由中國(guo)(guo)農(nong)(nong)藥(yao)發展與應用(yong)協會主(zhu)辦、農(nong)(nong)藥(yao)市場(chang)(chang)信息(xi)編輯(ji)部承(cheng)辦的(de)中國(guo)(guo)農(nong)(nong)藥(yao)經(jing)銷商高峰論壇上獲得的(de)信息(xi)。
中(zhong)國農藥(yao)發展與應(ying)用(yong)(yong)協會(hui)劉堅會(hui)長認為，農藥(yao)營(ying)銷(xiao)環節一(yi)頭連(lian)著企業，一(yi)頭連(lian)著農民(min)和農業生(sheng)產，農民(min)使用(yong)(yong)農藥(yao)常受(shou)走街(jie)串巷的經銷(xiao)商引導(dao)，搞不好(hao)就會(hui)誤導(dao)農民(min)對農藥(yao)的使用(yong)(yong)。另一(yi)方面，對于生(sheng)產企業來說(shuo)則要服(fu)務于市場，什么產品好(hao)則生(sheng)產什么，所以營(ying)銷(xiao)環節始(shi)終是農藥(yao)產業必須特別關(guan)注的環節，應(ying)把(ba)連(lian)鎖經營(ying)和統(tong)防統(tong)治結合起來，開展創新(xin)型營(ying)銷(xiao)方式。
據2009年(nian)(nian)的(de)(de)統計數字顯示，中國農(nong)(nong)(nong)(nong)藥(yao)(yao)市(shi)(shi)場(chang)總(zong)值(zhi)為(wei)250億(yi)元，其中進口農(nong)(nong)(nong)(nong)藥(yao)(yao)為(wei)50億(yi)元，占市(shi)(shi)場(chang)份(fen)額的(de)(de)20%，連(lian)續三(san)年(nian)(nian)，進口農(nong)(nong)(nong)(nong)藥(yao)(yao)都以10%~15%的(de)(de)速度(du)增長，而(er)國產農(nong)(nong)(nong)(nong)藥(yao)(yao)的(de)(de)銷售(shou)增長率(lv)在(zai)5%~10%。在(zai)市(shi)(shi)場(chang)增長的(de)(de)前提(ti)下(xia)，國家有(you)關部(bu)門(men)不斷加強(qiang)市(shi)(shi)場(chang)監管(guan)力度(du)，農(nong)(nong)(nong)(nong)業(ye)部(bu)農(nong)(nong)(nong)(nong)藥(yao)(yao)檢定所劉(liu)紹(shao)仁處長認(ren)為(wei)，今年(nian)(nian)以來農(nong)(nong)(nong)(nong)藥(yao)(yao)市(shi)(shi)場(chang)監管(guan)社會關注度(du)之高前所未有(you)，兩次監督(du)抽查匯總(zong)結果顯示，農(nong)(nong)(nong)(nong)藥(yao)(yao)合(he)格率(lv)為(wei)83.8%，比(bi)2009年(nian)(nian)增長1.2個百分點。
中(zhong)(zhong)農(nong)立華生物(wu)科(ke)技有(you)限公司市場部經(jing)理黃凱表(biao)示，目前(qian)中(zhong)(zhong)國農(nong)藥(yao)同質化(hua)(hua)(hua)(hua)現象嚴重(zhong)。銷(xiao)(xiao)售網絡進(jin)入門(men)檻低，經(jing)營(ying)(ying)(ying)人員知識(shi)結(jie)構(gou)參差不齊，也造成(cheng)(cheng)了低層(ceng)次競(jing)爭。隨著(zhu)中(zhong)(zhong)國城市化(hua)(hua)(hua)(hua)進(jin)程加快，農(nong)業(ye)種(zhong)植結(jie)構(gou)也在快速變化(hua)(hua)(hua)(hua)，農(nong)藥(yao)經(jing)營(ying)(ying)(ying)的(de)思維和(he)模(mo)式面臨更(geng)大的(de)挑戰，希望有(you)更(geng)多的(de)創(chuang)新來適應新的(de)農(nong)業(ye)結(jie)構(gou)變化(hua)(hua)(hua)(hua)。在這樣的(de)情況下(xia)，農(nong)藥(yao)經(jing)營(ying)(ying)(ying)將走向(xiang)規模(mo)化(hua)(hua)(hua)(hua)、集約(yue)化(hua)(hua)(hua)(hua)；高(gao)新產品將逐步取代老(lao)產品而成(cheng)(cheng)為(wei)主流；農(nong)藥(yao)流通領域將從(cong)無序(xu)轉為(wei)有(you)序(xu)；市場營(ying)(ying)(ying)銷(xiao)(xiao)和(he)技術營(ying)(ying)(ying)銷(xiao)(xiao)將成(cheng)(cheng)為(wei)主流銷(xiao)(xiao)售模(mo)式，從(cong)以前(qian)的(de)單純賣產品，轉變為(wei)附(fu)加更(geng)多的(de)服(fu)務；專業(ye)化(hua)(hua)(hua)(hua)防治、機(ji)械化(hua)(hua)(hua)(hua)植保和(he)直接服(fu)務種(zhong)田大戶比(bi)例將上升。農(nong)藥(yao)連鎖經(jing)營(ying)(ying)(ying)、加盟經(jing)營(ying)(ying)(ying)不斷的(de)探(tan)索與發(fa)展(zhan)將會成(cheng)(cheng)為(wei)一種(zhong)趨勢，雖然在摸索之中(zhong)(zhong)，他們(men)成(cheng)(cheng)功和(he)失敗的(de)經(jing)驗(yan)已經(jing)給我(wo)們(men)預備了很好(hao)的(de)發(fa)展(zhan)機(ji)會，為(wei)我(wo)們(men)儲備了更(geng)好(hao)的(de)發(fa)展(zhan)經(jing)驗(yan)。
農(nong)(nong)(nong)藥連鎖經(jing)營(ying)(ying)近年(nian)發展速度喜人，雖然在(zai)探索(suo)的(de)(de)道路上(shang)有一些連鎖經(jing)營(ying)(ying)企(qi)業(ye)不能很(hen)好地適應市(shi)場，成為了“先烈”，但仍有很(hen)多企(qi)業(ye)作出了積極(ji)探索(suo)，錦繡千(qian)村農(nong)(nong)(nong)資連鎖（北京）有限(xian)公(gong)司(si)總經(jing)理孫(sun)向東告訴記者，目前農(nong)(nong)(nong)村的(de)(de)種(zhong)植(zhi)結構、種(zhong)植(zhi)模(mo)式(shi)和農(nong)(nong)(nong)民的(de)(de)生活方式(shi)正在(zai)發生巨大變(bian)化（小(xiao)農(nong)(nong)(nong)經(jing)濟到(dao)大農(nong)(nong)(nong)經(jing)濟的(de)(de)轉(zhuan)變(bian)）；城鄉一體(ti)(ti)化會(hui)使中(zhong)國農(nong)(nong)(nong)業(ye)實現革命性轉(zhuan)變(bian)，傳統農(nong)(nong)(nong)業(ye)被日漸取(qu)代，我們現有的(de)(de)營(ying)(ying)銷模(mo)式(shi)將不復(fu)存在(zai)。國家醞(yun)釀用三年(nian)時間，構建新型(xing)農(nong)(nong)(nong)業(ye)服務體(ti)(ti)系，原來的(de)(de)一千(qian)戶農(nong)(nong)(nong)民可能只剩(sheng)十戶或五戶，他們會(hui)選擇(ze)到(dao)哪(na)里去購買農(nong)(nong)(nong)資，悲觀估(gu)計到(dao)時行(xing)業(ye)內將“死掉”80%的(de)(de)批發商，90%的(de)(de)零售(shou)商，因此農(nong)(nong)(nong)藥連鎖經(jing)營(ying)(ying)大有可為。
