與(yu)此同時，農(nong)資(zi)連鎖(suo)經(jing)營企業(ye)也成為兩省(sheng)農(nong)資(zi)銷(xiao)售的(de)主力之(zhi)一。業(ye)內人士(shi)認為，我國政府對連鎖(suo)經(jing)營的(de)政策支(zhi)持力度不斷加大;農(nong)資(zi)連鎖(suo)配套設施的(de)發展，為連鎖(suo)經(jing)營提(ti)供了現代化的(de)信(xin)息溝通機制和便利(li)的(de)物流配送設施;有很多其他行業(ye)做連鎖(suo)的(de)人才(cai)進入農(nong)資(zi)連鎖(suo)領域，充實了農(nong)資(zi)連鎖(suo)的(de)人才(cai)隊伍(wu)。這些都為農(nong)資(zi)連鎖(suo)經(jing)營的(de)快速(su)發展提(ti)供了天時地利(li)人和。
農資連鎖初成網
記者獲(huo)悉，吉林省供(gong)銷總社正在(zai)積(ji)極組織花(hua)費貨源，加快落實(shi)化肥淡季儲(chu)備。同時，吉林省也在(zai)加快農(nong)(nong)資(zi)連鎖(suo)經營(ying)網(wang)(wang)絡建(jian)設，擴大農(nong)(nong)資(zi)經營(ying)覆蓋面。根據地(di)域分布，構建(jian)輻射省內糧(liang)食主產(chan)區的農(nong)(nong)資(zi)配(pei)送中心網(wang)(wang)絡，培育(yu)現代農(nong)(nong)資(zi)連鎖(suo)經營(ying)服(fu)務網(wang)(wang)絡體系(xi)。強化了以“吉農(nong)(nong)連鎖(suo)”為依托的農(nong)(nong)資(zi)龍(long)頭企業建(jian)設，實(shi)行(xing)規模經營(ying)。目前，全省供(gong)銷社已(yi)在(zai)糧(liang)食主產(chan)區發展農(nong)(nong)資(zi)連鎖(suo)經營(ying)網(wang)(wang)點3020個，“吉農(nong)(nong)連鎖(suo)店(dian)”1286個，初步形成了遍及(ji)城鄉(xiang)村屯的農(nong)(nong)資(zi)經營(ying)網(wang)(wang)絡。
在黑(hei)龍江(jiang)，各(ge)地針對(dui)農(nong)(nong)(nong)(nong)資(zi)(zi)市(shi)(shi)場的(de)(de)“紅盾(dun)護(hu)農(nong)(nong)(nong)(nong)百日會戰(zhan)”正在進行，鼓勵(li)農(nong)(nong)(nong)(nong)資(zi)(zi)連鎖(suo)經營也(ye)成(cheng)為行動的(de)(de)內容之(zhi)一(yi)。黑(hei)龍江(jiang)省海林市(shi)(shi)工(gong)商局以基層(ceng)分(fen)局和機關科室為單位，開展了為期6周(zhou)的(de)(de)“紅盾(dun)護(hu)農(nong)(nong)(nong)(nong)宣(xuan)傳(chuan)周(zhou)”活動，為農(nong)(nong)(nong)(nong)民提(ti)供(gong)咨詢(xun)服務120余次，發放宣(xuan)傳(chuan)資(zi)(zi)料(liao)5000余份。同時，鼓勵(li)農(nong)(nong)(nong)(nong)民成(cheng)立農(nong)(nong)(nong)(nong)資(zi)(zi)連鎖(suo)經營組織，引導(dao)農(nong)(nong)(nong)(nong)民成(cheng)立合作社27家、農(nong)(nong)(nong)(nong)資(zi)(zi)連鎖(suo)店35家，使472戶菌農(nong)(nong)(nong)(nong)加入了食用菌經濟組織，并指導(dao)農(nong)(nong)(nong)(nong)民簽訂(ding)了36.3萬畝的(de)(de)烤煙、大(da)豆、玉(yu)米等(deng)農(nong)(nong)(nong)(nong)業(ye)訂(ding)單，切實(shi)維護(hu)了廣大(da)農(nong)(nong)(nong)(nong)民的(de)(de)利(li)益。
記者了解到(dao)，早在(zai)2009年(nian)，黑(hei)龍(long)(long)江省就與中華(hua)全(quan)國供銷(xiao)(xiao)合(he)作總(zong)(zong)社(she)理(li)事(shi)會共(gong)同簽署推進(jin)(jin)新(xin)農(nong)(nong)村(cun)現(xian)(xian)代流通服(fu)務(wu)網絡工(gong)程(cheng)建設合(he)作備忘錄。根據協議，中華(hua)全(quan)國供銷(xiao)(xiao)合(he)作總(zong)(zong)社(she)將與黑(hei)龍(long)(long)江省政府(fu)(fu)就建設新(xin)農(nong)(nong)村(cun)現(xian)(xian)代流通服(fu)務(wu)網絡開展(zhan)合(he)作，依托全(quan)省供銷(xiao)(xiao)合(he)作社(she)系(xi)(xi)統，推進(jin)(jin)黑(hei)龍(long)(long)江“新(xin)網工(gong)程(cheng)”建設，促(cu)進(jin)(jin)農(nong)(nong)村(cun)商品流通現(xian)(xian)代化(hua)和農(nong)(nong)業產業化(hua)經(jing)營。黑(hei)龍(long)(long)江省政府(fu)(fu)將“新(xin)網工(gong)程(cheng)”建設納入全(quan)省經(jing)濟社(she)會發(fa)展(zhan)計劃、流通體(ti)(ti)系(xi)(xi)建設總(zong)(zong)體(ti)(ti)規劃和新(xin)農(nong)(nong)村(cun)建設規劃，并逐(zhu)年(nian)增加(jia)省級財政專項資(zi)(zi)金預算(suan)。力(li)爭用3~5年(nian)時間，在(zai)全(quan)省建成40個區(qu)域(yu)性配送中心和10000個農(nong)(nong)資(zi)(zi)連鎖門店;進(jin)(jin)一步拓(tuo)展(zhan)農(nong)(nong)資(zi)(zi)進(jin)(jin)出(chu)口業務(wu)，使大型農(nong)(nong)資(zi)(zi)企業銷(xiao)(xiao)售(shou)總(zong)(zong)額突破100億(yi)元(yuan);使全(quan)省供銷(xiao)(xiao)合(he)作社(she)系(xi)(xi)統的銷(xiao)(xiao)售(shou)總(zong)(zong)額實現(xian)(xian)300億(yi)元(yuan)。
各方專家獻良策
對于農(nong)資連鎖在(zai)未來(lai)的(de)發展，業內專家也在(zai)積極建(jian)言(yan)獻策(ce)。
黑龍江倍豐(feng)農資集團副總經(jing)理李海平認為，連鎖(suo)企業(ye)應該為加(jia)(jia)盟(meng)商(shang)提(ti)供(gong)(gong)多元(yuan)化支持(chi)，提(ti)升(sheng)加(jia)(jia)盟(meng)商(shang)對連鎖(suo)網(wang)絡的忠誠(cheng)度(du)，盡(jin)可能地(di)給(gei)加(jia)(jia)盟(meng)商(shang)更(geng)多的利益(yi)。李海平介紹，對于一些重點經(jing)銷商(shang)，倍豐(feng)會提(ti)供(gong)(gong)上千萬的資金支持(chi)，直接扶持(chi)這些經(jing)銷商(shang)快速做強做大(da)。此外，倍豐(feng)還為連鎖(suo)網(wang)絡提(ti)供(gong)(gong)盡(jin)可能多的優(you)質產品(pin)、高效的配(pei)送服務(wu)、產品(pin)價(jia)格優(you)惠，同(tong)時開始涉(she)足(zu)糧(liang)食收購和深加(jia)(jia)工(gong)，不斷提(ti)升(sheng)網(wang)絡價(jia)值。
知金顧問(wen)公司總裁(cai)韓雨廷(ting)則(ze)認為，連(lian)(lian)鎖關鍵要做好連(lian)(lian)接點(dian)(dian)。他分析，作(zuo)(zuo)為盟(meng)(meng)主(zhu)的(de)企業(ye)，在運作(zuo)(zuo)的(de)過程中，要在企業(ye)、加(jia)(jia)盟(meng)(meng)商和終端客戶之間找到每一個環(huan)節的(de)連(lian)(lian)接點(dian)(dian)，從(cong)(cong)而(er)將三(san)方(fang)有效地(di)連(lian)(lian)接起來，比如加(jia)(jia)盟(meng)(meng)商需(xu)要企業(ye)提供技術(shu)、產品等方(fang)面的(de)服(fu)務，從(cong)(cong)而(er)滿足終端客戶的(de)需(xu)求，所以產品和服(fu)務就(jiu)可以作(zuo)(zuo)為三(san)者的(de)連(lian)(lian)接點(dian)(dian)。當然，作(zuo)(zuo)為盟(meng)(meng)主(zhu)首先要自己運作(zuo)(zuo)成功才能去推廣(guang)。
黑龍(long)江(jiang)北大(da)(da)荒(huang)農(nong)(nong)(nong)墾(ken)集(ji)團農(nong)(nong)(nong)資公(gong)司(si)副總經理(li)田(tian)麗紅建議(yi)，通過連鎖經營，實(shi)現(xian)農(nong)(nong)(nong)資直供(gong)，從而實(shi)現(xian)農(nong)(nong)(nong)民節約成(cheng)本(ben)，增加收入(ru)的目的。田(tian)麗紅介紹，從2009年(nian)，北大(da)(da)荒(huang)農(nong)(nong)(nong)資公(gong)司(si)以(yi)化肥直供(gong)為切入(ru)點，開始了北大(da)(da)荒(huang)農(nong)(nong)(nong)資直供(gong)的探索。由(you)北大(da)(da)荒(huang)農(nong)(nong)(nong)資公(gong)司(si)調查農(nong)(nong)(nong)業(ye)種植單位(wei)或(huo)農(nong)(nong)(nong)戶(hu)的化肥需(xu)求(qiu)，再由(you)北大(da)(da)荒(huang)農(nong)(nong)(nong)資公(gong)司(si)利用(yong)服務網絡體系進行(xing)農(nong)(nong)(nong)資專業(ye)配送，直到農(nong)(nong)(nong)業(ye)作(zuo)業(ye)區或(huo)農(nong)(nong)(nong)戶(hu)手中，做到一(yi)站式服務。以(yi)后北大(da)(da)荒(huang)農(nong)(nong)(nong)資公(gong)司(si)將(jiang)把直供(gong)產(chan)品從化肥拓(tuo)展到整個農(nong)(nong)(nong)資產(chan)品，并要實(shi)現(xian)墾(ken)區耕地的全覆蓋，向周邊市縣拓(tuo)展。
雖然農(nong)資(zi)服務的(de)(de)內容最終會逐步統一，但(dan)是在(zai)連(lian)鎖模式還處(chu)于探索(suo)發展時期，服務內容創新無(wu)疑成為諸多連(lian)鎖企業所(suo)關注(zhu)的(de)(de)焦點(dian)。業內人士(shi)表示(shi)，農(nong)資(zi)連(lian)鎖更重要的(de)(de)是要在(zai)服務創新上。未來，農(nong)資(zi)連(lian)鎖需要參與農(nong)資(zi)生產，實現農(nong)資(zi)生產和流通的(de)(de)全覆蓋。同時，可以考慮為農(nong)民提供(gong)生產過程中的(de)(de)培訓，并且在(zai)農(nong)民種植糧(liang)食之后進行農(nong)產品的(de)(de)收(shou)購和加(jia)工。
