“農(nong)(nong)超(chao)對接”于(yu)2008年開始受到政府(fu)正式關注。由(you)于(yu)農(nong)(nong)業產(chan)業化發展傳(chuan)統農(nong)(nong)產(chan)品(pin)(pin)(pin)的銷(xiao)售(shou)方(fang)式受到產(chan)地及(ji)食品(pin)(pin)(pin)安全局限(xian)無法與廣大市(shi)場連接造成(cheng)生產(chan)與消費脫節(jie)農(nong)(nong)民增收困難等問題。而超(chao)市(shi)等流通企業在采(cai)購農(nong)(nong)產(chan)品(pin)(pin)(pin)環節(jie)由(you)于(yu)銷(xiao)售(shou)日需(xu)用品(pin)(pin)(pin)的薄利(li)特性需(xu)要嚴格控制成(cheng)本以增加利(li)潤因此(ci)兩(liang)方(fang)需(xu)求“一(yi)拍即合”超(chao)市(shi)企業將采(cai)購鏈延伸至農(nong)(nong)產(chan)品(pin)(pin)(pin)種(zhong)(zhong)植基地將市(shi)場需(xu)求信息迅速傳(chuan)遞給農(nong)(nong)民指導其(qi)種(zhong)(zhong)植幫助其(qi)銷(xiao)售(shou)從而實現農(nong)(nong)產(chan)品(pin)(pin)(pin)流通順暢及(ji)流通企業利(li)潤的提升。
由于“農(nong)(nong)(nong)(nong)超(chao)對(dui)接”能夠(gou)解決(jue)農(nong)(nong)(nong)(nong)產品滯銷(xiao)、幫助農(nong)(nong)(nong)(nong)民增收等(deng)問(wen)題政府給予了(le)重要關注。自(zi)2008年以(yi)來商(shang)務部(bu)(bu)(bu)及(ji)農(nong)(nong)(nong)(nong)業部(bu)(bu)(bu)多次(ci)出臺(tai)政策(ce)及(ji)指導意見推(tui)進(jin)“農(nong)(nong)(nong)(nong)超(chao)對(dui)接項目(mu)”的(de)開(kai)展(zhan)由初期的(de)部(bu)(bu)(bu)分省市試點逐步(bu)推(tui)向全國(guo)多地區農(nong)(nong)(nong)(nong)產品與流(liu)通企業的(de)對(dui)接。目(mu)前“農(nong)(nong)(nong)(nong)超(chao)對(dui)接”進(jin)展(zhan)順利已經進(jin)入(ru)全國(guo)推(tui)廣階段。2011年10月商(shang)務部(bu)(bu)(bu)、農(nong)(nong)(nong)(nong)業部(bu)(bu)(bu)聯合發文將在(zai)全國(guo)六個片區(華東(dong)、華北(bei)(bei)、東(dong)北(bei)(bei)、華南(nan)、華中(zhong)和西北(bei)(bei))開(kai)展(zhan)“全國(guo)農(nong)(nong)(nong)(nong)超(chao)對(dui)接進(jin)萬村”行動。26日已于華東(dong)的(de)杭(hang)州正式啟(qi)動未(wei)來3個月將在(zai)全國(guo)其他(ta)地區同時(shi)推(tui)進(jin)。<!--EndFragment-->
