近兩年來，農戶選擇農藥的品牌意識越來越強，即使進口農(nong)(nong)藥(yao)(yao)(yao)(yao)的市場價格遠高于中低端國產(chan)農(nong)(nong)藥(yao)(yao)(yao)(yao)，但農(nong)(nong)戶依然優先選(xuan)(xuan)擇。農(nong)(nong)藥(yao)(yao)(yao)(yao)價格已不是(shi)種糧大戶們唯一考慮(lv)的因素，他們更看重農(nong)(nong)藥(yao)(yao)(yao)(yao)的安(an)全、高效和(he)低毒，進口高端農(nong)(nong)藥(yao)(yao)(yao)(yao)成為首選(xuan)(xuan)。
在水(shui)(shui)(shui)稻殺(sha)蟲劑市場上，自2009年(nian)(nian)以來，日本農藥(yao)株式會社壟歌、杜邦公(gong)司(si)康(kang)(kang)寬(kuan)、先正達公(gong)司(si)福戈和拜(bai)耳公(gong)司(si)稻騰等進口(kou)農藥(yao)已占據(ju)25%的市場份額。如康(kang)(kang)寬(kuan)在安徽(hui)市場年(nian)(nian)銷售(shou)(shou)量50噸，銷售(shou)(shou)額3000多萬元(yuan)，每年(nian)(nian)有500萬畝次的水(shui)(shui)(shui)稻使(shi)用康(kang)(kang)寬(kuan)來殺(sha)滅水(shui)(shui)(shui)稻害蟲。
福(fu)戈等(deng)進口農(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)的(de)(de)(de)防效(xiao)時(shi)間(jian)20天左右，而相同類型的(de)(de)(de)國(guo)(guo)產(chan)(chan)農(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)防效(xiao)時(shi)間(jian)一般(ban)只有3~5 天，最長不(bu)(bu)過7天。農(nong)(nong)(nong)戶使用福(fu)戈每苗次(ci)成(cheng)(cheng)(cheng)本22元(yuan)，種(zhong)植(zhi)一季水稻(dao)只需打兩次(ci)。使用國(guo)(guo)產(chan)(chan)農(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)每畝次(ci)成(cheng)(cheng)(cheng)本10元(yuan)，如果(guo)用藥(yao)(yao)(yao)(yao)(yao)4次(ci)，用藥(yao)(yao)(yao)(yao)(yao)成(cheng)(cheng)(cheng)本也在(zai)(zai)40元(yuan)左右。在(zai)(zai)水稻(dao)抽穗期(qi)，農(nong)(nong)(nong)戶打一次(ci)農(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)是(shi)不(bu)(bu)容(rong)易(yi)的(de)(de)(de)，因此，能減(jian)少(shao)用藥(yao)(yao)(yao)(yao)(yao)次(ci)數的(de)(de)(de)進口農(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)，自然就受到農(nong)(nong)(nong)戶青睞(lai)。雖然進口農(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)的(de)(de)(de)價格(ge)普遍比國(guo)(guo)產(chan)(chan)農(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)貴一倍(bei)，但(dan)在(zai)(zai)農(nong)(nong)(nong)產(chan)(chan)品價格(ge)走高(gao)的(de)(de)(de)當下，種(zhong)糧大戶們(men)對農(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)價格(ge)的(de)(de)(de)敏(min)感度(du)并不(bu)(bu)高(gao)，而且使用進口農(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)減(jian)少(shao)了打藥(yao)(yao)(yao)(yao)(yao)次(ci)數，無形(xing)之中(zhong)也降低了人工(gong)成(cheng)(cheng)(cheng)本。
據調查，目(mu)前種(zhong)植面積在(zai)10畝以(yi)下的(de)農(nong)戶(hu)仍以(yi)使用毒(du)死蜱(pi)、阿維菌素、殺(sha)蟲(chong)單等傳(chuan)統殺(sha)蟲(chong)劑(ji)為主，特別(bie)是(shi)一些種(zhong)田老把(ba)式還是(shi)習慣使用低端農(nong)藥(yao)產品(pin)(pin)。在(zai)殺(sha)蟲(chong)劑(ji)市場上，由于國(guo)內農(nong)藥(yao)企業(ye)在(zai)專利技(ji)術上短期(qi)無法突(tu)破，進口(kou)殺(sha)蟲(chong)劑(ji)將越(yue)(yue)來(lai)越(yue)(yue)強勢。特別(bie)是(shi)國(guo)際大型農(nong)藥(yao)企業(ye)擁有(you)成熟高效的(de)銷售模式，更加推動了高端農(nong)藥(yao)產品(pin)(pin)占(zhan)據更大的(de)市場空(kong)間。國(guo)內中小型農(nong)藥(yao)企業(ye)的(de)生(sheng)存空(kong)間越(yue)(yue)來(lai)越(yue)(yue)狹窄(zhai)，他們只(zhi)有(you)通(tong)過更加靈活的(de)促(cu)銷方式以(yi)及在(zai)產品(pin)(pin)中添加隱性成分，來(lai)占(zhan)領(ling)低端市場。從(cong)長遠來(lai)看，低端農(nong)藥(yao)市場處于逐(zhu)漸萎縮(suo)狀(zhuang)態(tai)已是(shi)不爭的(de)事實。
